Will & Bear Review 2026

For travelers and outdoor enthusiasts seeking premium-quality hats, Will & Bear blends sustainability with practical style. Their hats are crafted from eco-friendly materials, including Australian wool and natural fibers, and designed to be durable and packable for life on the road. This makes them a solid option for those prioritizing environmental impact and versatile wear across climates and activities.

The brand's strengths include a strong social mission, wide-ranging styles for the whole family, and B Corp certification. However, sizing inconsistencies and strict, costly return policies, especially for international buyers, pose risks to customer satisfaction. Shoppers balancing value and fit should weigh these trade-offs carefully. Editor Score: 7.0/10. 

Will & Bear is an Australian brand focused on premium hats designed for travel, adventure, and everyday use. Their product range includes cowboy hats, straw hats, beanies, and packable travel styles. The company's market position centers on sustainable and functional fashion accessories that meet the needs of outdoor lovers and eco-conscious shoppers.

The brand distinguishes itself with B Corp certification and social enterprise status, integrating environmental initiatives like tree planting for every hat sold. Their hats often use overlooked wool fibers and natural materials. Will & Bear operates primarily through direct-to-consumer and boutique sales, emphasizing quality and sustainability in the premium hat category.

Third-party reviews praise Will & Bear hats for their packability without losing shape, durable construction, and eco-friendly fibers. The styles are considered versatile and suitable for men, women, and kids alike. These factors support the brand's positioning as a sustainable and functional accessory maker.

On the downside, some customers report sizing discrepancies and criticize the no-refund policy, limiting returns to store credit or exchanges. Trustpilot reviews raise concerns about product durability and expensive international return costs. This mix suggests shopping carefully and considering sizing risks before purchasing.

The New Dusty Brown Packable Outback Hat is crafted for travel and outdoor use. Made in a durable style, it comes in a brown color with two options and five sizes ranging from S to XXL. Its packable design allows it to maintain shape after being packed, making it comfortable for sunny and hot climates.

Priced at $128 USD, this hat is highly rated with positive notes on fit and durability. It suits travelers and outdoor enthusiasts looking for reliable headwear for adventure. There are no prominent limitations noted, but buyers should consider usual sizing challenges and confirm size suitability before ordering. You can view the official product page for more details.

The New Duke Straw Raffia Cowboy Hat is a summer-focused accessory designed for hot weather and travel. It features lightweight raffia straw construction and is offered in four sizes, providing breathability and a stylish look for outdoor activities in warm settings.

This hat is priced at $128 USD and targets summer travelers or those in hot climates who want a fashionable yet functional option. While there are no direct customer reviews listed, shoppers may want to consider fit carefully given sizing concerns reported with the brand. More information is available to see the current product listing.

The Calloway Fawn Felt Fedora Hat offers a traditional look made from soft wool felt, suitable for fall and winter fashion. Available in multiple colors and five sizes from S to XXL, it maintains its shape well and provides comfort and style for everyday wear and travel in cooler climates.

Priced at $112 USD, it has strong customer ratings with good durability during travel and regular use. This hat suits shoppers in cooler climates or those seeking a stylish, reliable fedora. As with other products, checking size fit before purchase is recommended. Visit the official product page for details.

Will & Bear stands out for its sustainable, eco-friendly materials and packable, travel-friendly designs that suit men, women, and kids. The brand shows strong social responsibility through tree planting efforts and B Corp certification. Its hats are praised for durability and comfort during outdoor use, making them practical for various adventures.

However, the brand faces challenges such as sizing inconsistencies reported by many buyers and a strict, costly return policy for international customers. Some products show early wear or defects, and refunds for change of mind are not available to US customers. These trade-offs highlight a balance between paying for premium sustainable quality and managing potential fit and return frustrations.

Feedback from customers often highlights the hats' stylish design, versatility, and strong sustainability efforts. Many users appreciate the durability and packing performance, finding the hats comfortable for travel and outdoor activities. Quotes such as "Solid workmanship" and "held up great" reflect satisfaction with quality materials and practical use.

On the negative side, inconsistent sizing and limited or costly return options, especially for international buyers, are common complaints. Some report quality issues like cracking or deforming soon after purchase. These concerns suggest buyers need to carefully consider sizing and return policies before ordering.

Will & Bear is ideal for travelers needing packable, durable hats, outdoor enthusiasts and adventurers, eco-conscious consumers, and families who want coordinated styles for all members. Those who appreciate a brand with a strong social mission and sustainable sourcing will likely find value here.

Conversely, shoppers who require easy international returns or are particularly sensitive to sizing challenges may want to explore alternatives. Budget-conscious buyers or those unwilling to risk potential return costs should also consider whether the premium price fits their needs.

Will & Bear carries credible trust signals such as B Corp certification, public commitments to tree planting, and detailed information on sustainability. Verified customer reviews on Google and Trustpilot provide transparency, even if mixed. The brand openly discusses its sourcing and environmental impact efforts, which supports its legitimacy.

Potential buyers should note red flags like the low Trustpilot score, strict no-refund policies for some regions, and high international return shipping costs. While generally operating as a trustworthy business, shoppers should consider these factors and review policies carefully before purchasing.

With hats priced between $48 and $128 USD, Will & Bear positions itself at the premium end of the market, emphasizing sustainability, durable materials, and versatile designs. Many shoppers will find the value justified by the environmental mission, packability, and quality handcrafted hats.

However, payers should weigh these benefits against possible sizing difficulties and the restrictive return policy, especially if ordering internationally. The decision framework involves prioritizing sustainable style and durability against potential fit challenges and return hassle.

Will & Bear ships worldwide from Sydney, Australia, using Express Post International with estimated delivery of 4-6 business days to US metro areas. Tracking is provided via Australia Post and USPS, and shipping fees include USA tariffs and potential customs duties.

Returns are allowed within 30 days under specific conditions. Australian customers benefit from free return shipping, but international buyers pay return costs. Refunds for change of mind are not available in Australia, only store credits or exchanges. US customers face no exchange options and high return shipping charges (around $89). Buyers should verify terms before ordering to avoid surprises.

If you have questions about orders, billing, delivery, returns, warranty claims, or sizing, Will & Bear's customer service can assist. Preparing details like your order number or photos helps speed up support.

• Email: [email protected]
• Phone: +61460286254
• Address: 2/788 Pacific Pde, Currumbin QLD
• Facebook: willandbear
• Instagram: @willandbear
• YouTube: @willandbear
• Pinterest: willandbear
• TikTok: @willandbear_

Live chat is available Monday to Friday from 8am to 2pm AEST, ideal for immediate queries. Email support helps with sizing advice, fault reports, replacements, and returns. Phone and social channels offer additional contact options based on user preference.

Shoppers looking to explore the full product range and access official sizing guides should consider purchasing through Will & Bear's official store. This channel often provides the most direct way to review current availability, transparent policies, and customer support options.

Before placing an order, buyers should carefully check sizing details and return terms, especially for international shipping and returns. Prices range from $48 to $128 USD, with free shipping available on orders over $150 USD. Visit the official store for current products and checkout information.